Keysol
Diversified Holding
A diversified holding with interests in consumer goods and technology.
A private holding company · Dubai
Who we are
DIRO is a private holding company, based at Meydan in Dubai and led by its founder. It holds long-term interests in a small number of companies across the Gulf region.
The roots are European; the work is done from Dubai. DIRO is not a fund and manages no outside capital. What it holds, it holds for years.
Dimitrij Scholochow · Managing Director
Footprint
Privately heldDubai · Abu Dhabi · Doha
Consumer · Technology · AI & Digital · Consulting (including future group companies)
Portfolio
Consumer goods, technology and consulting, across the Gulf region.
Diversified Holding
A diversified holding with interests in consumer goods and technology.
Premium Consumer Brand
A premium ice cream brand with its own registered marks and in-house machine development.
Technology
A technology company licensed in Abu Dhabi, built together with its partner Serdal Holding.
AI & Digital Consulting
Being established as the AI and digital consulting arm of the group.
Business Consulting
A business consultancy in Doha that is joining the group.
Companies in which DIRO holds interests, directly or through group companies, or which are joining the group.
The region
The Gulf states are rebuilding their economies beyond oil, toward consumer markets, technology and services. The companies of the group stand inside that shift: registered in the region, run from the region.
Proximity counts. Dubai, Abu Dhabi and Doha lie within short reach of each other, and business in the Gulf is still done in person. DIRO works from Dubai, close to its companies and to the people behind them.
Approach
We hold for years, not for the next round. That changes which companies we back and how we treat them.
The founder is a phone call away, not a committee. Questions get answered by someone who carries the risk.
We look for real products, real customers and clean numbers. If we cannot explain the growth, we pass.